This platform, pioneered by UBL and Unique to any institution in Pakistan (Bank or otherwise) recognizes emerging talent in seven different categories and the nascent love of books in the country. The UBL Literary Excellence Award was introduced by the bank way back in 1967 as a commitment to elevate the literary standards of the country. Discontinued after the bank’s nationalization in the mid-1970’s this award was re-instituted at the bank’s Golden Jubilee Year – 2009. This revival was a clear indicator of UBL’s progressive sustainability agenda towards providing the much needed impetus to Pakistani writers and encouraging the publication of books in Pakistan.
The reincarnated UBL Literary Excellence Awards were held in Karachi in 2010. With each successive ceremony, these awards have now become a benchmark of literary success and are much appreciated by both the literary circles and the general public. The event is now well-recognized as acknowledgement of UBL’s contribution as a responsible corporate citizen, in supporting and promoting literary activities in Pakistan. The sixth ceremony of the awards was held as part of the high-profile Karachi Literature Festival in February 2017. UBL is now the recognised corporate patron of literature in the country.
UBL has managed to promote literature and literary achievement in Pakistan by awarding indigenous writers whose works are published in Pakistan. For the past six years, many writers have been presented this award in a variety of categories. The bank is making efforts to enhance the stature of these awards so as to encourage local writers to produce works which qualify for and win the same. In return the underlying objective is to promote a culture of reading and writing in Pakistan.
An august panel of judges associated with these awards including the likes of (Late) Mr. Intizar Hussain, Dr. Asghar Nadeem Syed, Dr. Arfa Syeda, Ms. Kishwar Naheed, Dr. Asif Farrukhi, Ms. Muneeza Shamsie, Mr. Masood Ashar, Mr. Anwer Mooraj and Mr. Ghazi Salahuddin among others – all giants in the literary landscape of Pakistan, indicates the prominence the UBL Literary Excellence Awards have achieved through the years.